I design and run customer success programs that help SaaS customers adopt, engage, and grow.
With six years across management consulting, user research, and enterprise account management, plus an MBA, I bring a unique approach to SaaS Customer Success: consultative problem-solving, commercial rigor, and deep customer insight paired with clear storytelling to build trusted, long-term partnerships. I thrive in environments where Customer Success directly informs product decisions, commercial strategy, and growth.
Currently pursuing full-time Customer Success or Director of Partnerships roles at B2B SaaS startups building for product, UX and design users.
<aside>
Summaries of selected work, play, and experiments. I love building things and solving problems at work and beyond. Here, I try to write about the work not covered under NDA.
</aside>
Stax | Management Consultant, M&A and Due Diligence
2025 - 2025
At Stax, I advised PE and VC firms on where to place big bets. I researched markets, customer adoption, and competition across SaaS, healthcare, and fintech. I owned the high-scale research ops process — recruiting, interviewing and synthesizing insights from 50+ interviews per week to deliver clear, defensible recommendations. My work has shaped $200M+ in investment theses.
GoodRx | Senior UX Researcher
2023 - 2023
The summer between my MBA, I worked on three UX research projects at GoodRx, conducting user interviews to inform a major redesign of the price page. I also built a semantic code taxonomy to analyze CSAT feedback and ran regular readouts to help product, design, and marketing teams act quickly on what users were telling us.
Mosaic Foods (Seed) | Founding Content Lead
2023 - 2023
A loyal Mosaic customer, my love for the brand led me to cold call the founding team and join them during my MBA. As Mosaic’s first marketer, I built their entire content engine from scratch — growing Instagram and X to 15K+ followers and doubling website traffic. I also managed the launch of a protein-rich product line, crafting messaging, campaigns, and social strategies that boosted conversion and lowered CAC.
Forrester Research | Senior Enterprise Account Manager, Business Technographics
2021 - 2022
At Forrester, I managed a $6.4M portfolio of 100+ enterprise accounts, leading onboarding, adoption, renewals, and up-sell initiatives for a B2B data product. I achieved a 93% GRR (Gross Revenue Retention rate) and two major expansions worth $900K by proactively surfacing insights, leading strategic reviews, and developing high-trust relationships within 9 months of tenure.
C Space | Enterprise Account Manager (Consultant), CX and Product Strategy
2018 - 2021
I started my career at C Space, a customer strategy agency, where I led voice-of-the-customer work and strategic CX and UX research engagements for customers including HP Inc., Walmart, and Corteva Agriscience. By the time I left, I led four enterprise accounts (~$250K ARR), serving as the primary point of contact, owning delivery, account planning, renewals, and managing multi-threaded stakeholder relationships.
Babson College | MBA; Data & AI for Business
2022 - 2024
Boston University | MS in Management Studies
2017 - 2018
University of Madras | BS in Electronic Media
2014 - 2017
<aside>
"Powered by Varsha! should be the subtitle of any project she undertakes although she would underplay her intelligence and energy by pointing out that insightful work is powered by the customers' voices. As a client, I welcomed her perceptive yet respectful questions that challenged assumptions."— Nancy C., Customer
"Fearless and action-oriented. Varsha grew from a junior to a confident, ambitious consultant while bringing personality and thoughtfulness to the team."— Andrea E., Senior Colleague
“Organized, passionate, and dedicated. Varsha left her mark by challenging our thinking.” — Isabel F., Peer
</aside>
<aside>
</aside>
I focus on building systems that scale with customers while staying grounded in real user needs and experiences.